The Myanmar Times JournalMyanmar Times Journal
The Myanmar Insider Business Journal - Publisher - Ziare în Yangon. News, editor of The Myanamr Times Journal, journalist with Myanmar Consolidated MediaLtd.
The Myanmar Times fight with personal dailies
Privately-run dailies in the countrys new era of free press are facing a variety of challenges. Circulation is dropping and the cost of papers facing paralyzing delivery issues and funding bottlenecks is increasing, say sectoriders. It was five and a half month ago that the federal administration lifted its long-standing limitation to the use of personal dailies, enabling groundbreaking papers to discover the new area for the first timeframe in half a centur y.
Union Daily, a member of the Union Solidarity and Development Party (USDP), circulated free of charge 10 working days after its start on 1 April and now has a run of 40,000 pieces. "We' ve only produced 10,000 in the first few weeks. However, at the moment we are printing 40,000 prints per full year. Forecasts are for loss and we are still losing," said U Win Tin (U Thiha Aung), the newspaper's CEO and editor-in-chief.
Established in India by exiled people in the early 90s, Mizzima Media came back to Myanmar last year and requested a day license. Since May 24, it has been published every day and has a print run of 8000 copies. However, the document is still confronted with all-round casualties, its creator said. "Part of the cause is the costs of writing and writing, print and sales.
I' m unable to quantify our day-to-day casualties. Whilst many of our publications are relatively new to the printmedia sector, some of our mainstream weekly titles have also switched to our day-to-day business. The 7Day News started its first issue on April 25th and had almost immediate trouble. "We had many trouble with our prints and used seven different printers in the early years, which meant that our paper did not get to customers on schedule.
"We are in a much better situation, now we have our own press. and] we produce 50,000 more or less prints per days..... Newspapers face a wide spectrum of challenges, including not only increased competitiveness but also the costs of newspaper and press, power, labor, sales and market.
A 24-page color magazine can be printed at K135 per copy, according to an expert press operator. "This is as cheap as possible with a circulation of 10,000 pieces. Larger runs would lower piece-price. The daily newspapers will suffer a loss without advertisements. They', said U Htay Maung, director of Myanmar Consolidated Media's press department, which is published by The Myanmar Times.
Traffic congestion is hindering full-coverage redistribution. The majority of personal dailies are only printing in Yangon and it is hard to get a copy outside the big city. The majority depend on distributors and not on their own network to get paper out. "There are no sales people of our own to take our paperwork to a larger area.
Print runs have decreased because of sales and the markets are very aggressive, many paper products appear," he said. Do Oo Sarpay is one of many firms that appear every day throughout the state. Eight magazines are distributed throughout northern Burma. Dissemination to isolated cities from Mandalay is a long process and we often have to take back unsealed specimens from suppliers," says Tun Oo Sarpay proprietor U Tun Oo.
To attract audiences from some of its major competitors, the Messenger Daily proprietors have been handing out the newspaper free of cost since May 7. They say, however, that the print run has been cut in half from 60,000 to 30,000 units. Publisher Ko Thura Aung said that both reader and advertiser are hesitant to change from week to day use.
The Eleven Media Group (EMG), which allegedly has the biggest edition, did not react to inquiries for comments. Whilst some had foretold that the day-to-day period would see the end of the weeklies, so far this has not been the case, as many newspapers have continued to publish their initial weeklies to compensate for their loss - and the reader and advertiser are hesitant to make the change.