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Singapore's most important source of information is online messaging and corporate communications, with three-quarters of the nation using smart phones to access it. Singapore has two major public relations organizations, the Singapore Press Holdings (SPH) and the state-owned MediaCorp. These two conglomerations are dominating the conventional and online communications markets.
The SPH publications include the flag ship of the Straits Times in England and Lianhe Zaobao in China, Berita Harian in Malaysia and Tamil Murasu in Tamil. The total number of SPH newspaper readers declined slightly from 2.6 million in 2015 to 2.43 million in 2016. Nonetheless, the increase in the number of copies of most papers compensated for declines in printing.
Last year, the combination of printed and printed publications for the Straits Times, Business Times and The New Paper was up. SPH's policy is to develop more online services while increasing the range of advertising across a number of different delivery channels. Although Straits Times continues to lead the way in brand intelligence, other SPH papers face strong competitors from MediaCorp, regional media outlets and multinational intelligence organizations such as BBC Newspaper, CNN, Huffington Post and BuzzFeed-Nachrichten.
MediaCorp, a state-owned company, is producing NewsAsia, a 24-hour English television station, as well as Chinese, Malay and Tamil television and news for regional TV and local radios. In addition, it issues the free daily newspaper Today. Attendance is high, indicating a rising need for online platform for accessing mobile music.
Singapore's on-line messaging environment is licenced. The 2013 introduction of the Licensing Scheme, which requires individual licensing of newsgroups, requires them to publish at least one weekly newsletter and event story on Singapore for an annual minimum of two consecutive weeks and to visit at least 50,000 Singapore antivirus IPs during the same time.
In addition to the major newsgroups covered by the requirements, such as SPH and Mediacorp Newspapers, smaller readers of smaller press releases who do not fulfil the license requirements were also asked to apply for a Broadcasting Act-license. Mothership. sg, The Middle Ground and The Online Citizen socio-political information websites were among the independently licenced outlet websites.
These pages have since become an integral part of Singapore's online communications environment - the number of Mothership.sg's readers has risen to 3.8 million per month. Cofounders of the much-loved website The Real Singapore were condemned in 2016 for producing messages that caused dissension between Singaporeans and non-Singaporeans. One such example has alerted the Singapore administration, which in April 2017 declared that it was revising legislation to combat misreporting.
In general, the Singaporeans (85%) report that they go on-line to receive messages, with 61% receiving messages from there. Just over half of this is attributable to printing (53%) and TV (57%). Threequarters of Singaporeans are accessing their smart phones. In spite of their penchant for electronic messages, only a small proportion (16%) were willing to afford it.
Mediacorps message pages are free. Pace for on-line messages: Deploy an ad blocker: Rely on messages altogether: Rely on what I use: news: In comparison to other nations, people in Singapore have relatively little confidence in the messages (42%) and only a fourth feel that the messages are free of them. However, when it comes to electoral messages, Singapore' people rely more on conventional message channels than on alternate message channels such as corporate networks and digitally-born outposts.