POM-fired: Are healthcare beverages suitable for their label?
The POM wonderfull is just a drinking experience that has been tested by the FTC in recent years. The maker of POM Marvelous Granadaple Syrup say the drink will improve genealogy motion and intuition wellbeing, prevent and treat endocrine gland person, excavation 40 proportion as excavation as Viagra (some this agent).
These strong allegations boosted the company's 2009 revenue to $91 million. POM Wonderful is suing the firm last months for "false and unfounded" healthcare claim and is asking it to delete the claim from its advertisements. POM, a 100% juiced beverage containing anti-oxidants (and no added sugar), is just one of many drinks that describe themselves as beneficial to your wellbeing.
VitaminWasser, Kombucha teas, coir waters and various makes of juices from açai, goyi berries and mangosteens have all used healthcare claimed in their markets - and some, like POM, have been investigated and taken into law. FTC, together with the FDA, has taken steps against grocery and drink manufacturers for allegingly exaggerating the medical benefit of their product.
The FDA issued warnings to 17 businesses in 2009 alone about giving deceptive nutritional information on their packages or about giving too much information about particular issues related to human healthcare. While not all were beverages, "the beverages class is outstanding," says Bruce Silverglade, head of regulatory at the Center for Science in the Public Interest, a Washington, D.C. center of public interest. "At first glance, it seems that beverages are certainly a large part of foods that make fake medical claim.
" Beverages such as POM have become more and more consumer-friendly in recent years, also thanks to the anti-oda campaign triggered by the disease outbreak. "There is a shift away from conventional sodium bicarbonate based consumer goods that claim to offer magic healthcare benefits," says Silverglade. Is this information truthful?
However, the German authorities do not ask businesses to check information relating to public authorities' healthcare before they plaster it on products' packages (provided that the information is enclosed with an exclusion of liability regarding their uncertainty). However, this does not mean that the requirements are fictional - most are founded on research. In 2007, a survey found that research on beverages financed exclusively by drink manufacturers was four to eight fold more effective than research without industrial sponsors.
Most likely not," says Dr. Lenard Lesser, one of the co-authors of this report and a research fellow at UCLA. "Most of the healthcare drinkers are not as excited as the real estate agent from Alaska who published the above credentials. "But the fact is, even if they don't buy the healthcare claim, they often still buy the drink.
This is the embodiment of POM, says Silverglade: Although the imaginative use of healthcare information on these items is burdensome, research has shown on several occasions that healthcare information sells foods. This is because these assertions - however unlikely they may seem - are distracting the consumer from the actual nutrition information and are attracting the consumer with catchwords such as "antioxidant".
" It is called a "health halo", an air of goodness associated with a food label such as " low-fat ", " all-natural " or " wholemeal ", which tempts the consumer to overeat. A FTC research shows that this halogen effect can even cause warnings - for example about the high natrium level of a foodstuff - to be overlooked.
"There is a sound glow developing around such products," says Frances Largeman-Roth, R.D., Health magazine's editor of senior foods and nutrients. "POM Wonderful manufacturers have invested $34 million in research into POM and POMs. The FTC complained that the trials financed by POM do not support the company's allegations and a look at the research seems to confirm this.
A unique 19-person pivotal trial financed by POM manufacturers has made one of the most significant allegations that POM can reduce the level of atheroma by 30 per cent. A further assertion that POM users are experiencing a 17% increase in circulation comes from another POM-funded trial, which involved only 45 individuals and took only three month.
"Nowadays it is possible for a conglomerate to buy a survey for almost everyone," says Silverglade. "Groceries are sales environments that make you buy things," says Lesser. "A lot of companies will try to use research related information, often from their own industries, to market a diet.
" According to Keri Gans, R.D., a spokesman for the American Dietetic Association, ineffective healthcare does not mean that you should avoid using a product such as it. So long as the consumer limits himself to 8 ounces of portions and without added sugars, juices can be an outstanding resource for Vitamine and other nutriments, says Gans.
However, "none of your problems will be solved," she added.