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101 Digital Advertising (in Myanmar)
While the fundamentals of a predictive advertising campaigns are no different from those of conventional advertising, the benefits of digitally can be used to increase your outlay. Returning to Myanmar, I founded Wave Digitally, the largest Myanmar based advertising and advertising group.
Previously, I built the entire Indian PR office for Genesis Burson-Marsteller. We found that Myanmar was skipped in many areas, but we had forgot the fundamentals of efficient advertising campaign. There is nothing wrong with conventional marketing: you cannot leap until you have understood your fundamentals correctly, especially if you work with an advertising company.
In Myanmar, an asset has always been someone who makes it easy to do things - it' s traditional for it to be the folks who prematurely deal with different political groups so that your papers are done. Unfortunately, that's not how marketers work. Marketers need to know why they want to do a particular job.
Briefing is a paper you give to your company to help them better comprehend your brands, your messages and your people. Accuracy is required when it comes to electronic advertising. When you are not sure about your intended group, you can always incorporate your acceptance into the task for the work of the online advertising company.
Here you can test and find out exactly what works and with which public. If you inform your online office, you will have a face-to-face business meet. Intelligent team of agencies take away not only what you have said, but also what you have said and integrate it into their work.
We were driven by evidence-based communication when I was working in India; we heard what they had to say about a make or organisation before we were planning our own advertising campaign. But there are still no Myanmar agents testing hypotheses with dates. In Myanmar, there are also few businesses that really study consumers' behavior, involving hearing and gathering information to show whether their market research is correct or false.
This is the blue print your company needs to develop its own campaign schedules. It is a must; without it, they don't know where to run your own brands or organization. Don't be scared to divide your visions with your agency: If the image they can see is larger, the better the image can be.
They will also use this to develop long-term relations instead of just one of them. A major benefit in Myanmar is that most organizations have a unique director of sales and distribution who manages both sales and communication for them. Focussing is important because you need a consistent view within a common household to get the most out of your pay, own and deserved spending.
In Myanmar there is no truly "integrated" communication agent. It is the responsibility of the trademark managers or owners to make sure that all of them speak with one voices and get the kind of awareness that they are worth. It is best for you as a trademark holder to define the conditions of commitment that all your agents must adhere to.
Ford does this outstandingly worldwide by uniting three to five agents in a specific target group with a single corporate identity and a single message: Q, G, Safe&Safety. It regulates all aspects of the company's communication, from the big flag ship to the daily online calendar, as well as web sites and PR workflows.
Although the number of Facebook subscribers is no longer growing as rapidly as last year - Myanmar doubles our numbers of subscribers in 2017 - it is without a doubt the most influential multimedia organization in the state. However, when I worked for Myanmar's biggest sales and promotional group, I explained for a year that we had to go beyond Facebook.
This enabled my staff to think further about what was possible and enabled our customers to add more than just Facebook to their campaign. Yes, we all need to be on Facebook because we are in Myanmar - but what else can your agent do?
You may want to review a brief list with your own specific sales goals: Pay payed exertion of societal influence: letting respondents speak about your brands. Unfortunately, there are not many true trademark attorneys in Myanmar who are keen blogs or critics as efficient as high-profile people. Fortunately, the Myanmar neighborhood is so well-versed that they know sponsoring - that no advertising or branding is ever free.
Payed on-line media: also known as indigenous advertisements or advertisorials, here you place items in favourite webstores. Own media: Your own micro sites and web sites - are they the response to the messages and plans you want to deliver? Preferred mediums - Your Facebook page as your trademark, your corporate image and so on.
Some years ago, a Nielsen MMRD survey found that the Myanmar public doesn't object to advertising on theirmobiles. If you are conducting a sales promotion, you need to plan a plan for a digitally generated advertising budge. So much more can be done with the help of digitally than just reusing your poster. If Myanmar win the Southeast Asian Soccer Finals, you can post a new one.
They can also send successive mails to the same person with a well thought-out advertising strategy. If you know the demography of those affected by the disease and want to run a PR effort, for example, you can address the most affected group and tell them that there is a cure there.
They can also segmented the same group of individuals who have seen the first sensitization messages, aim for their locations and show them an ad with the closest hospital they can go to. There are also many functions you can include in a display. The expansion of your group is an agent group.
You are the master in the field of digitization, while you are the master in your industry. So the more you put into your relationships and urge your agencies to do more, the more you will benefit from your comeback. The original issue of this paper was part of Frontier's 2018 Introductory Issue of Frontier's Myanmar Digi-dat.