May LwinMai Lwin
May Lwin is a world-class act on water.
NTU: University profile: Professor May Oo Lwin
Professor der Wee Kim Wee Kim Wee School of Communications, est doyen associé (Sonderprojekte) du College of Humanities, Arts and Social Sciences und Direktor des NTU University Scholars Programme. The research project of Professor Lwin deals with the conception, use and evaluation of digital healthcare communications for the improvement of humanity.
Her research has focused on healthcare communications, internet spa, advertisement, publicity, and sensorial communications in the context of market communications. His research interests are primarily in the areas of strategical communications and healthcare communications. Particularly in the field of healthcare, she investigates how electronic communications can affect dietary ingestion, physical activity, transmissible disease and cardio-vascular wellbeing.
Their research in the field of cyber wellness investigates how communications between families and parents influence the behaviour of users of children/teenagers. She researches fragrances, hearing coefficients and culture-specific symbols in the field of sensorial sales. Co-author of a number of marketers' guides and sections, among them the best-selling Clueless series (with publications such as Clueless in Advertisement and Clueless in Market Communications) and a premier Asian reference work, Principles and Effective IMC Practices.
This is a basic, cross-sectional and intervention study to investigate individual, cultural and organisational factors that influence individual responsibility for occupational safety and healthcare and lead to rethinking and action. Owen Noel Newton Fernando, Chitra Panchapakesan, Prasad Wimalaratne. Charles T Salmon. This is a review of Asian healthcare communications surveys from 2000 to 2013.
Asiatic Journal of Communications, 25(1), 1-13. Be May O Lwin, Maureen Morrin, Stanley WH Tang, Jin Yong Low, Thu Nguyen, Wei Xun Lee. Healthcare Communications, 29(8), 745-761. Beethoven Lwin, Santosh Vijaykumar, Owen Noel Newton Fernando, Siew Ann Cheong, Vajira Sampath Rathnayake, Gentatsu Lim, Yin-Leng Theng, Subhasis Chaudhuri, Schubert Foo. Mass monitoring, pre-dictive mappings and customized communications.
Shelly Malik. Is it possible for an exergame to convey a message about you? and the Journal of Public Relations, 19(2), 136-151.