Context Travel

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Simply adding cash?

Many small tour operators receive relatively little money. As a result, the message that Context Travel, a Philadelphia-based hiking and activity company, has received a $5 million stake from a privately held company is not so notable. Organizers are struggling with the question of how to satisfy the need for a choice of eventful trips.

It' simple for the travel sector to cite polls that indicate that more respondents - especially luxurious travellers and thousands of years old - are preferring adventure travel to checklists or all-in-ones. There is a resemblance to how these middle and higher-income individuals are inclined to buy travel instead of goods. However, it is more difficult for tour operators to find out how they can establish a company that addresses this perceptible volume target group.

A travel company and not an aggregate, Context Travel was facing a similar task, with its selected strategy, which puts very small groups "for the intellectual inquisitive traveller" in the foreground, much larger. "It is a dilemma that some of its travel agents are also facing. Context is distinguished by the recruitment of scientists, experts, editors, journalists, cooks and other experts to guide its trips, which are usually restricted to no more than six persons.

Expanding the range of more than just leisure walks to include flat and multi-day hikes is an important industry that encompasses Abercrombie & Kent, ACE Cultural Excursions, Cazenove+Loyd, G Adventures, Martin Randall, National Geographic / Lindblad Expeditions, Intrepid, Lands and Smithsonian Journeys and many others.

Established in 2003, Context Travel earned only about $8 million last year, an amount the business has to raise for Active Partners, a London-based business, in order to one of these days make a significant multiply of its investments. We are experienced in identifying so-called commodity brand adjustments and then add nozzle propellant to our own funds to quickly redeem the scheme in a wider marketplace.

For over a decade, Active Partners has been helping apparel manufacturer Rapha become the leading manufacturer of high-quality bicycle equipment through retail, and Evans bicycles have become a favorite among cyclists. However, can the same travel policy be applied? That is what Nick Evans and Alex Gilmore of Active Partners are hoping. You will join the co-founder of Context, Paul Bennett, on the management team.

Airbnb is making large investments in its Trips products, which were introduced at the end of last year, and intends to benefit from the increasing interest in "authentic" trips and touring. Bennett, who co-founded Context Travel with his wife Lani Bevacqua, said the competition was divided into two groups.

Context employed 15 full-time employees at the beginning of the year. It is present in 42 locations, compared to 13 in 2011. There are about 1,500 English-speaking tourist leaders who guide about 700 trips. In Philadelphia or New York City, Context is planning to hire a new Chief Executive Officer to implement the corporate strategy and take the firm to the next stage, with the co-founders taking on a more advisory capacity.

In terms of investment, the enterprise will have to make investments in the field of online advertising - an expenditure that it has largely prevented until this year. One year ago, on a visit to Rio de Janeiro during the Summer Olympics, this journalist took several contextual trips with some of his buddies, and the travel leaders said that there were few clients last year.

The majority of the deal seems to be done in Italy and France, with travellers giving the airline high customer rating but linking it only to that particular nation instead of being a multi-destination label. It is Active Partners' belief that such topics are a feature of bad sales and that buyers are out there and can be contacted cost-effectively.

This indicates that the enterprise has had "low fruits" for at least a few years, which it can lay claims to through the application of best practice in the field of advertising. Context has to offer travel guide products, which are called "lecturers", which correspond to its own standard of excellence. At a new look at Japanese scheduled itineraries in November, there is a link in the accessibility of itineraries in places like Kyoto and Tokyo, which have an above-average number of English-speaking Ph. D. candidates than elsewhere in Japan.

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