Air MonarchDusky Monarch
Nike's Dadcore Air Monarch became a streetwear phenomenon
Meanwhile, most humans are acquainted with the special case of the Nike Air Monarch IV: the reasonably priced crosstrainer, which has led to much splitting in the world of sneakers. The Air Monarch has never before been described as a modestly styled dope AF and ugly AF.
Why is it about the monarch that causes such denigration? Why is it about this Nike slipper that does not rub them right but sell them better than almost any other Nike slipper? It was the first time I was acquainted with the monarch, also thanks to @teammonarch - the beloved instagram page devoted to the father of all papa's sneakers.
Fascinated by the site in 2014 and soon becoming a dad myself, I made the decision to stop by my regional Famous Footwear Shop and try out the monarchs. That monarch was cozy. In recent years, the Air Monarch has appeared in all major publicity.
How effective is the Air Monarch? Impact on the snowmobile industry? The Monarch definitely drives entities in terms of marketing. I' ve spoken to several Nike shop staff who have claimed to have been selling at least a couple of monarchs every new year. Nonetheless, on the whole, people buying these footwear are all in the same demographic:
ican fathers. Nike has sold a barrel of monarchs to all fathers who just want to make their lives comfy. There' ll always be a large consumer base who are not interested in post sneakers called "flex on 'em". "They are not looking for a striking boot - they just want a reasonable priced and convenient boot.
This is something that is multifunctional, convenient and made by a trusted manufacturer like Nike. You want a pair of trainers that are long lasting and comfy enough to last a few years. When it' the right moment for a new couple, these fathers want to go straight to the shop and find exactly the same look on the shelves without changing them drastically.
Why then is the younger generations (even boys like Drake and Russel Westbrook) so in love with the monarch? Did anyone other than fathers really catch them? When you ask the sneaker head (and I asked 1,312 of them, with an avarage ages between 25 and 34 years) if they own a couple of monarchs, then only 18% do.
So is the monarch liked or not? If an important target group doesn't actually buy a boot, how can a boot tend on it? Whilst younger YEEZYs are more likely to pay their monarch's wages, the monarch is certainly a subject of excitement, and he goes well with other ironical, clumsy sneakers like the Raf Simons x ididas Originals Ozweego and the Balenciaga Triple S, although the monarch was certainly in first place.
This large disparity affirms the strength of perceptions in relation to realities in the societal world. Sneakers influenceers and customer commitment can really drive a product in an organic way. So Nike definitely didn't intend to have this kind of behavior. You know that there is a large number of (!) men who favour a dependable, simple design that will not alter over the years.
Nike knows that when it comes to the Air Monarch and they know not to get involved in a good thing. That doesn't mean Nike won't benefit even more from the monarch's achievement. Today in today and tomorrow the trend is changing fast. There is no trainers secure, not even a trusty one like the monarch.
Nike takes full benefit of the Monarch shaft with the MK2 Tekno - a similar to the Air Monarch II sleek. At first seen on the catwalk at a John Elliott show, the public relations press went crazy and the MK2 Tekno became an outrage. "If that'?s the Air Monarch V?'', they asked.
" Just a few nights ago, Kanye West shot at the MK2 Tekno himself and compared it to his own YEEZY 700s. There are indications that the Tekno will appear in several colors within the next few months, at a cost of around $100. It is Nike?s way to acknowledge the father?s fashions, but also to keep the sneakers faithful to his heir.
Is the Monarch shaft continued with the MK2 Tekno? The signposts all point to the Tekno, where the monarch IV. is now. One way or the other, the fathers of sneakers probably won't even know (or worry). You already know which sneakers to buy when it's the right moment for a new couple, and that won't be changing in the near future.
In New York living New York the comments on sneakers got bogged down in the 90'.